FOX

FOX.

ROCKY HORROR PICTURE SHOW, THE SHOW ON EVERYONE’S LIPS

Details.

The ask: promote The Rocky Horror Picture Show’s two-hour premiere on FOX at Comic-Con San Diego.

The answer: create four Rocky Horror-inspired lip designs for fans to “transform their lips.” A branded environment and social sharing did the rest.

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Kiss and do tell.

This simple activation was most engaging, delivering results way beyond expectations and many kisses blown across the internet.

The power of personal engagement

Rocky Horror Picture Show social stats

15,679,326 reach

#RockyHorror Twitter and Instagram Results

1,552 fans

Transformed their lips throughout the weekend

39,773,272

Impressions

The show’s stars enjoyed lip transformations before their Rocky Horror Picture Show panel

Woman taking selfie