HULU
ANIMAYHEM BOBA TRUCK
Hulu Animayhem is your animation destination for full seasons and new episodes of your favorite adult animation and anime shows.
CHALLENGE
Elevate Hulu’s presence as the leading platform for Anime content at SDCC by promoting the “Hulu Animayhem: Your Anime Destination” campaign and differentiating its Anime selection from their adult animation offerings.
IDEA
We created an interactive, Anime-themed food truck experience serving complimentary jasmine boba tea, connecting Hulu’s popular Anime titles with the vibrant Anime community, and amplifying the platform’s diverse content. The boba tea was served in a reusable color changing cup fans got to keep!
Results
Guests were extremely happy to receive complimentary boba, in the fastest moving line at San Diego Comic-Con.
