BRAVOCON 2023

All Work

NBCU

BRAVOCON 2023

Hosted by Bravo, under the NBCUniversal media umbrella, BravoCon is an immersive brand experience where 27K+ Bravoholics celebrate their fandom and sip the tea that quenches their obsession. Fans spend the weekend immersing themselves in once-in-a-lifetime experiences: Bravolebrity photo ops, live panels, Instagram-worthy moments, interactive exhibits, and surprise and delight moments like never before. It’s the biggest Bravo celebration of all time!

CHALLENGE

Preparing to launch this large-scale, ticketed event for the third year we leveraged qualitative and quantitative consumer/stakeholder research from previous years and created 7 key “Design Principles” that filtered all decision-making.

IDEA

To create an immersive world where everywhere you turned you were transported into a Bravo moment, found social connection with a community of fellow Bravoholics and gained access to your favorite Bravolebrities. From the deconstructed museum where people saw their favorite moments from shows come to life, to immersive videos where fans entered the world of Bravo to interactive panels allowing fans to see their favorite talent up close and get the inside scoop on all things Bravo.

This idea had to be conveyed across months of lead up to build anticipation, waves of ticket sales, across 500,000sqft of physical space, providing 27,000 Bravoholics 3 days of surprise and delight, exploration and discovery. Each element created, including Brand Sponsorships, needed to achieve a level of brand intimacy, uniqueness from previous years, and a premium look and feel worthy of photo capture and shareability.

To achieve this, the event production involved: 6 off-site shows (5 ‘BravoCon Live! with Andy Cohen’ shows, and ‘BravoCon After Dark at Omnia’), 170 talent personalities with 5+ appearances per, 4 site locations, 3 concurrent stages with 63 panels at Caesars Forum, 20 sponsor activations (Lays, State Farm, Wayfair as Tier 1) and 50 Bazaar Shopping Booths.

Results

Sold out show, 27,000 attendees, a 6000+ waitlist, BravoCon 2023 generated: 2.42 billion social impressions, 250 million social engagements, 112 million social video views, and an unprecedented 1000+ press hits and 40+ broadcast segments – firmly cementing the third-annual event as the best-produced BravoCon yet.

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