FAN FAIR

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FOX

FOX FAN FAIR

Fox Networks, the international division of 21st Century Fox, returned to San Diego Comic-Con with the newly dubbed Fox Fan Fair 2019.

CHALLENGE

To highlight Fox’s all-new Sunday night animated series line-up, Fox secured two activation spaces within San Diego Comic-Con, located across from The New Children’s Museum at West Island Ave and Front Street.

The Sunday night programming block, aptly titled ‘Fox Animation Domination’, featured three fan favorite animated series, while introducing a brand-new show, Bless the Harts!

IDEA

To link to the fun of the animated IP we not only wanted to stand out, but bring something novel to fans. We constructed a massive 70 ft tall Ferris wheel – touted as the must-see attraction – with spectacular views overlooking the convention center and San Diego skyline.

The fun continued across the street at Fox Fan Fair, where fans enjoyed themed twists on popular amusement rides and family-friendly games, free collectible swag, and a soft-serve ice cream truck handing out sweet treats and water to keep guests cool during the Comic-Con heat.

Results

Fox Fan Fair 2019 achieved over 470 million social impressions, with a social reach of over 73 million. We welcomed over 48,000 fans into this unique, family-friendly experience.

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