FX
#FXSDCC 2023
FX is a paid television channel, hosting fan-favorite series including American Horror Story: Delicate, What We Do in the Shadows, A Murder at the End of the World, and Shōgun.
CHALLENGE
In anticipation of the new season releases, FX wanted to promote four shows together in a fresh, impactful way, while retaining what makes each series unique.
The FX promotion took place within San Diego Comic-Con; an event featuring over 1000 exhibitors and nearly 2000 hours of programming. Residing within the San Diego Convention Center and outdoor spaces, our goal was to create an immersive experience, highlighting 2 known FX programs while introducing fans to 2 new upcoming shows.
IDEA
Our riffing started around what’s universally scary: the dark.
Our approach was to take fans on a trip through the FX universe, by highlighting the horror and dark humor found in FX’s legacy IPs, American Horror Story and What We Do In The Shadows through large-scale builds and activations.
We utilized immersive lighting, projection mapping, and exclusive night-time performances and content – effectively maximizing the potential for audience attendance and engagement and connecting the IP to the genre.
Results
