National Treasure

All Work

DISNEY+

NATIONAL TREASURE
EDGE OF HISTORY

Disney+ is a streaming service under The Walt Disney Company, primarily distributing films and television shows produced by the dedicated Disney flagship brands, as well as showcasing original and exclusive content; including the action-adventure television series National Treasure: Edge of History, based on the popular National Treasure film series.

CHALLENGE

Disney Branded Television (DBT) wanted to launch the brand-new series with an interactive celebration which embraced the spirit of the well-known National Treasure franchise.

IDEA

For the press worthy gold carpet we focused on recreating the adventurous, discovery-focused feeling of the show, generating excitement and buzz for the newest arm of the franchise.

The two-part activation was held at two iconic locations on Hollywood Boulevard. First, guests were welcomed at the El Capitan Theatre – complete with exclusive step and repeat – for the two-episode screening. The afterparty commenced down the street at the historic Roosevelt Hotel, which was transformed into a Mesoamerican jungle.

Themed food and custom craft cocktails were distributed through the lobby and Writer’s Room VIP section. The Ballroom was turned into a jungle dance floor, with photo ops, a large scale puzzle, and a live DJ for an unforgettable evening.

Results

A total of 500+ guests were hosted, with the event gathering 40+ pieces of press and broadcast coverage.

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