For the press worthy gold carpet we focused on recreating the adventurous, discovery-focused feeling of the show, generating excitement and buzz for the newest arm of the franchise.

The two-part activation was held at two iconic locations on Hollywood Boulevard. First, guests were welcomed at the El Capitan Theatre – complete with exclusive step and repeat – for the two-episode screening. The afterparty commenced down the street at the historic Roosevelt Hotel, which was transformed into a Mesoamerican jungle.

Themed food and custom craft cocktails were distributed through the lobby and Writer’s Room VIP section. The Ballroom was turned into a jungle dance floor, with photo ops, a large scale puzzle, and a live DJ for an unforgettable evening.