Disney+ IRL | El Capitan Theater
We Put Movie Fans Inside Their Favorite Films
Using automotive parts, a modern-day zoetrope and enough lightsabers to make General Grievous jealous, we brought film fans into the worlds of Cars, Encanto, Dr. Strange and the Multiverse of Madness and Star Wars at the iconic El Capitan theater in Los Angeles.
The Challenge
Create a long-term pop-up installation of buzzy, IP-driven photo opps at the venerable El Capitan theatre.
The Solution
In a first for Disney+, we created a photo installation featuring 4 vignettes: a Star Wars-inspired infinity room of lightsabers, an Encanto-themed floral wall, Lightning McQueen’s ‘95’ made of car parts, and a kaleidoscopic zoetrope recreating the trippy effects of Dr. Strange in the Multiverse of Madness.
Services
Creative
Fabrication
Long-Term Venue Management
Production
Set Dressing
Press
- NBC
- Laughing Place
- Attractions Magazine
