Disney+ IRL | El Capitan Theater

We Put Movie Fans Inside Their Favorite Films

Using automotive parts, a modern-day zoetrope and enough lightsabers to make General Grievous jealous, we brought film fans into the worlds of Cars, Encanto, Dr. Strange and the Multiverse of Madness and Star Wars at the iconic El Capitan theater in Los Angeles.

The Challenge

Create a long-term pop-up installation of buzzy, IP-driven photo opps at the venerable El Capitan theatre.

The Solution

In a first for Disney+, we created a photo installation featuring 4 vignettes: a Star Wars-inspired infinity room of lightsabers, an Encanto-themed floral wall, Lightning McQueen’s ‘95’ made of car parts, and a kaleidoscopic zoetrope recreating the trippy effects of Dr. Strange in the Multiverse of Madness.


Long-Term Venue Management
Set Dressing