Humor And Chocolate
TBS wanted to engage the Comic-Con audience to create added value for Snickers, Conan’s official sponsor. Elements of cosplay helped pair Conan and Snickers’ “non-hero” characters.
We built the TBS and Snickers Satisfaction Station in the Petco Park Interactive Zone, where Comic-Con attendees created their own comic book covers while disguised as Conan Superhero or another one of Snickers’ “non-hero” characters. Their photos were then superimposed onto their chosen comic book cover, which they were able to share instantly. Guests also received Snickers bars, TBS-branded sunglasses, and a chance to win a pair of tickets to a taping of Conan, courtesy of Team Coco and TBS.
The flavor of fun
The activation was among the most sought-after within the Petco Park Interactive Zone, with wait times exceeding one hour, tens of thousands of trackable social media posts, and lots of happy, well-fed Comic-Con attendees
Estimated foot traffic in Petco Park Interactive Zone
#SatisfactionStation from Facebook, Twitter, Instagram