NYFW SHOPSLA | WESTFIELD CENTURY CITY
We Brought NYFW To LA
LA got a taste of New York Fashion Week and then we threw in a halftime show featuring GAYLE in honor of Superbowl weekend.
The Challenge
Launch Afterpay’s new retail services by tapping into their partnership with NYFW during Super Bowl weekend.
The Solution
We took over the Atrium at Westfield Century City for a one-day extravaganza featuring fashion giveaways, a Levi’s customization station and food and beverages. We kept energy high with DJs, live art by Brendan Monroe and a live performance by GAYLE leading a marching band for a “halftime show” performance.
Services
Concert
Creative
Fabrication
Production
Programming
Retail Design
Press
- Hollywood Life
- People
- Her Campus
- ENews
