MASKS, VIP’S & KARAOKE
For the season premiere of FOX’s The Masked Singer, we created an exclusive karaoke-themed party for influencers and press that adhered to the show’s concept. At the invitation-only event, approximately 130 exclusive guests wore elaborate masks modeled after the show’s own, posed for social sharing photo ops, and sung their lungs out along to a curated playlist. The event featured appearances from the show’s top talent: Nick Cannon, Jenny McCarthy, Robin Thicke, and Ken Jeong.
The exclusive nature of our guestlist guaranteed massive media coverage and earned press, creating huge expectation for the show. Press outlets that covered the event included: ET, Access Hollywood, EXTRA, E! News, KTTV, NBC, Daily Mail, Just Jared, The Hollywood Reporter, Variety, Dish Nation, Yahoo, and many more.