MASKS, VIP’S & KARAOKE

Details.

For the season premiere of FOX’s The Masked Singer, we created an exclusive karaoke-themed party for influencers and press that adhered to the show’s concept. At the invitation-only event, approximately 130 exclusive guests wore elaborate masks modeled after the show’s own, posed for social sharing photo ops, and sung their lungs out along to a curated playlist. The event featured appearances from the show’s top talent: Nick Cannon, Jenny McCarthy, Robin Thicke, and Ken Jeong.

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Celebrity rules

The exclusive nature of our guestlist guaranteed massive media coverage and earned press, creating huge expectation for the show. Press outlets that covered the event included: ET, Access Hollywood, EXTRA, E! News, KTTV, NBC, Daily Mail, Just Jared, The Hollywood Reporter, Variety, Dish Nation, Yahoo, and many more.

Coverage

100+

Press outlets