WORK FOX FOX. ROCKY HORROR PICTURE SHOW, THE SHOW ON EVERYONE’S LIPS Details. The ask: promote The Rocky Horror Picture Show’s two-hour premiere on FOX at Comic-Con San Diego.The answer: create four Rocky Horror-inspired lip designs for fans to “transform their lips.” A branded environment and social sharing did the rest. Play Video Kiss and do tell. This simple activation was most engaging, delivering results way beyond expectations and many kisses blown across the internet. The power of personal engagement 15,679,326 reach #RockyHorror Twitter and Instagram Results 1,552 fans Transformed their lips throughout the weekend 39,773,272 Impressions The show’s stars enjoyed lip transformations before their Rocky Horror Picture Show panel