FOX.
ROCKY HORROR PICTURE SHOW, THE SHOW ON EVERYONE’S LIPS
Details.
The ask: promote The Rocky Horror Picture Show’s two-hour premiere on FOX at Comic-Con San Diego.
The answer: create four Rocky Horror-inspired lip designs for fans to “transform their lips.” A branded environment and social sharing did the rest.
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Kiss and do tell.
This simple activation was most engaging, delivering results way beyond expectations and many kisses blown across the internet.
The power of personal engagement
15,679,326 reach
#RockyHorror Twitter and Instagram Results
1,552 fans
Transformed their lips throughout the weekend
39,773,272
Impressions
The show’s stars enjoyed lip transformations before their Rocky Horror Picture Show panel
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