ROCKY HORROR PICTURE SHOW, THE SHOW ON EVERYONE’S LIPS
The ask: promote The Rocky Horror Picture Show’s two-hour premiere on FOX at Comic-Con San Diego.
The answer: create four Rocky Horror-inspired lip designs for fans to “transform their lips.” A branded environment and social sharing did the rest.
Kiss and do tell.
This simple activation was most engaging, delivering results way beyond expectations and many kisses blown across the internet.
The power of personal engagement
#RockyHorror Twitter and Instagram Results
Transformed their lips throughout the weekend